Founded in 1996 in the “little Italy” of Johannesburg - Orange Grove. The idea came about to bring more of Italy to South Africa. That was the beginning of Super Sconto (which means super discount by the way)

After much planning , building and trips to Italy to source the best producers and manufacturers, Super Sconto opened its doors in September 1996.

The idea was to supply all the local restaurants and residents with the best Italian goods at fantastic prices, before long Super Sconto was supplying the whole of Johannesburg and Pretoria as well as a few stores in Kzn and the Cape.

Twenty one years on and Super Sconto is the biggest Italian retail store in South Africa, boasting the most diverse assortment of Italian goods.

Our range includes speciality tomatoes, meats and cheeses, the best pasta, nicest olive oils, tastiest biscuits and pastries, pickled vegetables, tuna and anchovies, bottled water and also all the cleaning products that the nonnas used in the old country. 

Our favourite has to be the Panettone (Christmas cake) as that is just something out of this world.


All in all Super Sconto is your one stop Italian destination, run by family with traditional family values.